If you are bombarding your audience with uninspiring posts and irrelevant updates, you are not doing marketing, you are just shouting and hoping someone will listen to you.
No one is interested in knowing from you what festival is today or waiting to read your post on yoga day unless that’s your business. That’s not marketing. That’s bugging your audience. That’s spamming. THAT’S SHOUTING.
Don’t fall in love with the likes, if those likes aren’t from the targeted audience. When you post something, your audience should be able to get value out of it, they should be able to feel relevant and they should be able to connect with you.
Build a niche, narrow your focus, have a tone, be responsible while posting. THAT’S MARKETING.
Think Big. Be Wise.