When the need is to change how you work, focusing on cosmetic changes will be useless. Focus on the structural change that can lead to the desired results.
Changing the logo, or making a new website, or changing your sales story would be a fruitless effort when the need is to change how you approach the work, how you manage the projects, and how you handle the challenges.
We live in a delusion when we think doing cosmetic changes would change the way we work. It would change nothing.
Make-up applied on the face doesn’t change the soul. When the need is to work on the soul, work on the soul.