Every day, we should ask and remind ourselves, WHY am I doing, what I am doing.
The WHY is our purpose in doing the business, and the purpose could be anything, but making money is definitely not one of them. Money is the outcome of the business, while the purpose is always bigger. You might want to generate opportunities, bring change, challenge the status quo, whatever it might be, find it and live that WHY.
When we work from this WHY, people having the same WHY will join us and help us in the momentum, mostly because your WHY is their WHY as well.