Along with being a reader, the Leader should also be a writer. When you read something, you are borrowing knowledge from someone’s insight on the subject, and it is a good thing. But a good leader writes too because when he writes he is sharing insight of his own knowledge.
Leaders are influencers too, so when they write, their ideas can spread easily, and it builds personal brand too. As it is easy to spread ideas, a leader should always be careful about what he is writing.
Write from your heart, write about your day to day observations, about your subject matter expertise, about how you see the industry today and tomorrow. Start writing about whatever you are passionate about.