When we have processes in place, it gives us freedom. When we have free time, we get time to be more creative. Without free time, we keep doing a mundane job.
Decide what you want to do? Keep doing the same thing or want to create a system and set up business and life in auto-mode? When you put the time in creating a design and processes, you get freedom from where it is easy to grow and comfortable for your team to follow the instructions.
Without the processes, people get confused as they do not have clarity on what you expect from them.
If you want to build the business, build the process first. Give clarity and enjoy the journey of freedom. Freedom to create, freedom to let people do their job, and the freedom to drive the growth.