Why is it important to accept the reality and avoid delusion?
What worked in the past, will not necessarily work forever. Time changes, and so does the situation.
If you were making ten cold calls to generate two appointments and now if you are generating only one appointment for ten cold calls, instead of pushing yourself or the team to get the same ratio, check if the dynamics of the market have changed, needing you to put more efforts.
If you don’t respect the market and deny the fact, you will get frustrated and clueless, while generating the sub-par results.
Trying to generate results based on the past numbers can lead you to the delusion. See what’s working now and make strategy likewise.
Avoid delusion, focus on reality.
Think Big. Be Wise.