Customer Relationship Manager’s job is to bridge the gap between the customer and the company.
A CRM should think and act with balance. If they are talking only for one side, the whole idea of CRM is lost. If you are tracking your customers data, do that to see how you can help them, not only to get more business. Customers are smart, they know when you are helping.
We see most of the CRM from banks, insurance, mutual funds, ISPs aren’t able to generate enough faith in their customers. This can be reversed if the focus is on the helping their customers.