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why S.W.O.T.?

As the business grows, we see a lot of opportunities being presented to us. To decide which one to proceed with, I prefer doing the S.W.O.T. analysis with the numbers at the center of my decision-making.

I am sure you are aware of what the S.W.O.T. stands for, yet, I am clarifying here.
S= Strength
W= Weakness
O=Opportunity
T=Threat

I prefer analyzing each deal for the strength it stands for, inherent weakness it has, the opportunity it carries, and the threat it possesses. If all these are put with the numbers, it will support in making the wise decision.

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